In 2020, the trends of small businesses are at peak and their influence is higher than ever. Did you know according to the Research Department for Business, Energy & Industrial Strategy of the United Kingdom, at the start of 2018 a massive 99.9% of the 5.7 million businesses in the UK are small and medium-sized businesses.
What a big number? – Insane, right?
Standing Out from this massive crowd isn’t that easy without adapting to the newest trends and technologies.
So, here are some latest trends that any small business should get incorporate this 2020
Attract the Young Generation
Every business needs to
connect with young people than older people- As all says young people are the
business future. With endless internet access, they are mostly socially
engaged, Up-to-date, and well versed. Keeping this in mind business owners
should pay attention to do marketing more on digital platforms. Social media marketing does this job easily
and instantly without messing up on too many things. Therefore, unlock the
fullest potential of the digital platforms by ensuring your business has a
strong marketing presence on these digital platforms.
Recently Tik Tok – An entertainment app emerged as a 9th largest digital platform with a massive young audience base worldwide. The digital platforms like these make a way for small and mid-business to reach the minds of millennial easily.
Social Media will conquer the world
These days’ Social media plays a significant part in every aspect of people’s life. Indeed, from Business to day-to-day life they have become a huge part. Therefore, having a consistent online presence in social platforms like Facebook, Twitter, LinkedIn, and Instagram is super essential to any business. Recent stats by clutch say that, more than 70 percent of small businesses used social media in 2019, and that number is expected to grow over the next few years. Considering this fact, unlock the fullest potential of social media, have a strong online presence by daily posts, updates, status, IG TV, stories etcetera. Set a goal to explore the newest dimension of social media in this year. Meanwhile, Influencer marketing is another recent trend in social media that helps you to reach your target audience instantly which increases engagement and sales rates as well.
Automation will change the Game
From Medical diagnosis to electronic trading platforms, remote sensing, humans like robot control, everything within an industry is led by automation. Luckily, Automation is longer limited for Big Players; it has become accessible and affordable to small and mid-size businesses as well. Whether it’s for the complex business process such as accounting, customer data entry, good customer service, or any other business processes, automation benefits small business owners to simplify the exhaustive process and helps generate sales.
The Freelance Gig Economy will expand
Over the past years, the freelance gig economy is continuing to grow vastly and will influence the world economy in the upcoming years. Today, even a professional employee has a secondary hustle to make an extra income to become independently successful or to be called as an entrepreneur. According to Jobble Gig workforce is adding $715 billion income annually to the economy through their freelance work. Therefore, Gig culture will expand heavily in the following years, investing in hiring a Gig worker might be an ideal choice for any small business owner to cut off the cost of hiring a permanent employee.
All these insightful predictions are just a beginning for the massive upcoming transformation. Preparing you for the newest era of Digital world influence and put your business front amidst your competitors. Contact Demanzo, a small business digital marketing service provider to take your small business to the next level.
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