Do you have a mobile SEO strategy for your business? If you don’t, you’re ignoring a huge volume of potential buyers.This is a big mistake.Recent Stats show that mobile is very important in generating leads and making sales. Additionally, Google is tweaking all of its algorithms to prioritize mobile first indexing. That means, unless you bring your Search Engine Optimization practices in line with mobile devices, your site could be virtually invisible in search results.
To help you in optimizing your site for mobile search, we have put together this guide:
What is mobile SEO?
Mobile SEO is a group of specific search engine optimisation techniques and practices necessary to help mobile pages and apps to rank higher in the SERP. This was distinct from desktop search for many years, but since 2018/9 Google is using the mobile version of sites as the primary user experience index, making mobile SEO as the fundamental practice.
Why is mobile SEO important?
Due to the arrival of high-end smartphones and improved mobile internet connectivity, people have started using mobile devices than desktops. This has made the mobile site asthe main site in Google’s point of view and will be treated as such for ranking purposes. If you have Google analytics of your website, please check your mobile device session and users. You will come to know the importance of mobile SEO.
Tips For Optimizing Your Mobile SEO
Improve your site’s load speed
Your website’s load speed is an essential part of the mobile experience. When audience search for information on-the-go, they want to access it quickly. If your website doesn’t load fast enough for your audience, they will bounce back from your page.
Therefore, to keep leads on your mobile site, you must improve your site’s load time. Google PageSpeed Insights will provide you with information on your website’s load speed.
If you don’t have experience in improving your page load time, you can invest in page speed services from a digital marketing company.
Think about implementing AMP
Google’s open-source project AMP or Accelerated Mobile Pages has only one goal: loading your pages as fast as possible. It’s been around for some time now. In the beginning, AMP was used only on static posts like blogs and news articles, that didn’t need interaction from the user. But today, AMP is capable of powering canonical sites and dynamic pages, with more on the way. Have a look into what AMP could do for your site and how you can harness it. Not every site needs it, but the one that benefits from it could gain a lot.
Optimize for local
An effective mobile SEO should include local SEO. Mobile searches using the phrase “near me” doubled in the past few years. It states that more and more users search for local businesses.To find local businesses near them people often search with phrases like “near me,” “open now,” and “where can I buy”. With so many people searching using local phrases on mobile, it is essential to adapt a strategy for reaching these people.
You can adapt to local searches with the help of local keywords. A keyword like “flower shop in Chennai” is an excellent example of a local keyword. If someone searches for a local flower shop, they are very likely to search “flower shop in [city]” to find one.
Using local keywords will make you appear in more local search results. It’s a good strategy to help you excel with your mobile Search Engine Optimization.
Write better meta descriptions and titles
Google shows less information in the SERP on mobile than on a desktop. Your title tag and meta descriptions will be cut-down if you make them too long. Keep this in mind when you optimize your posts and pages. You may lose several characters when optimizing your meta descriptions and titles for mobile. So,ensure that search engines know what your page is about.
You must make it easy for your audience to scroll through and click on elements on your page when you’re designing your mobile site. To do so, you need to create a “thumb-friendly” design, since users primarily browse using their thumb on mobile devices. This may not directly benefit SEO, but indirectly helps by providing excellent user experience and reduced bounce rate.
Write mobile content
When editing or creating content always keep the restrictions of the small screen in mind.Nothing is more challenging to your visitor than a massive block of unformatted text. Avoid using too many long sentences, keep your paragraphs to around four sentences and break up text using bullet points, lists and headings. Finally, don’t forget to check your content on a smartphone to see how it looks and find ways to improve it.
Start optimizing for mobile SEO today
Mobile searching is the leader in queries because everyone loves the convenience of using their mobile devices. At present, your audience is busy, on-the-go, and lives in a digitally-driven world. As a result, their mobile searches will continue to be on an uptrend. Therefore, a robust mobile SEO plan will help you to generate leads interested in your business.
If you aren’t sure how to get started with mobile SEO, our team of SEO experts can help. With our rich experience, you can count on us to develop a mobile SEO strategy that drives more mobile users for your business.
So, what are you waiting for? Contact us today!