PPC is not always the right channel to try when you are going for a mass marketing drive. But PPC can be efficient to de-clutter the distractions and noise in your marketing messages when your customers are from different sides of the spectrum. This strategy works like a charm when you are yet to es...

When it comes to PPC advertising, it can turn out to be a boon or bane according to what you are trying to accomplish with that. Even in case the purpose is right, how you strategize and execute the campaign also plays a major role here. In this blog post, I will create a case […]...