SEO has grown a lot in a way that ranking on the first page of search engine results pages (SERPs) is not any longer sufficient.
Google is consistently working to make sure that web searchers find the most relevant information they need without even visiting the websites.
Today’s SERPs are information rich. With attributes like featured snippets and map listings, it’s no wonder that 100s of online searchers aren’t clicking on any of the search results. They just get the answers they are looking for right on the SERP!
There are different types of information you can get directly on the SERP like the definitions, meanings, currency conversions, language translations, weather, etc.
What is On-SERP SEO?
On-SERP SEO is a strategy that involves more than just the old approach of adding a decent keyword and a couple of high-quality backlinks to boost organic rankings.
It is about increasing your On-SERP presence so that you get business value from certain keywords even though the users don’t click on your website listing within the search results.
Stopping here, you will have a question in your mind. Is it worth ranking on search results if users don’t click?
The answer is that it’s still highly beneficial for your brand. It helps to look as an industry expert because it can win you branded searches in the future.
However, you can still make sure that you enjoy ranking in the SERPs by:
- Changing your SERP strategy
If you provide all the complete answers in the SERPs, users will not have a reason to visit your website. Here the best tactic is to display only a part of the content they want. Now the users have a reason to visit your website.
- Add keywords with high CTR
When selecting your keywords, choose those with a high Click Through Rate if you want to be displayed in direct answers. You can check the CTR of your selected keywords using many SEO tools out there.
How to Create Your On-SERP SEO?
Do you want to increase your SERP presence? Read further to get an idea about the different parts of SERP and how you can optimize it.
Google My Business (GMB)
Eye-catchy visuals are a plus on Google. You can make your GMB unique by adding all the great information.
You can add a logo that out-shines your brand image or you can include relevant photos that showcase your business. Also, you can include an optimized video on your GMB.
Get as many business reviews as possible. Because getting positive reviews about your business will increase your credibility. Always try to monitor and engage with customer reviews.
Meta Descriptions and Title Tags
Attractive and fresh title tags increase your performance on SERP. But you have to ensure that it is relevant to your content.
Not including a meta description or having one which brings no value to the users will affect your SEO. Always try to add an appealing CTA that makes the users visit your site.
Make sure to stand out from your competitions carrying similar keywords.
Breadcrumbs
Breadcrumbs are used as navigational tools that help your visitors know what’s on your website and which page they are viewing. At the same time, it helps Google to know the structure of your content. Adding bread crumbs to your site elevates user experience and that’s what Google wants.
People Also Ask (PAA) and Featured Snippets
Featured snippets are the results that appear on the top of the SERP result.
If you want your content to be in the PAA section, your content should answer direct questions.
For that, you can have a question and answer section in your content, make your content in the list format, or you can structure your content using header tags.
Images and Videos
Sometimes, Google shows users images and videos if it feels that that’s the best way to answer certain questions. Images and videos appear anywhere on the search results.
It is important to optimize your videos and pictures because if your content doesn’t make it on the SERPs, a picture or video you’ve got might just do that.
To increase the possibilities of your content appearing in search results, include image and video schema markups. Use any of the foremost common formats which are GIF, PNG, and JPEG.
Schema Markup
Schema markup is a code that you simply can use on your website to assist search engines to understand your content. The markup increases the possibilities of Google ranking your content. There are numerous kinds of schema markup and you’ll use them in about any of the content on your website.
To Sum Up
Optimizing your website for On-SERP SEO can make a big difference to your business. At the same time, make sure that all your content is of superior quality to avoid bounce rate.
If you are looking for an SEO expert to make all these changes to your website, just visit our website for the best SEO services. We will double your search traffic in no time.
