SEO is not about just title and meta description and if you’re a small business owner and have tight budget here’s our recommendation of top 10 free SEO tools used by small businesses. If you’re planning your content strategy then these tools will help you to write the right content with the right keywords and optimize it for the search engines.

1. Google AdWords Keyword Planner

Google keyword research tool can be used to get keyword ideas, their search volume per month by country, competition and ad group ideas. This is a very good starting point to plan and optimize your content strategy. Enter all the keywords which you think will be used by your target audience and analyze the list of related keyword suggestions provided by Google. The competition score mentioned in this tool is PPC but still you can use it as a indicator to understand the competitiveness of the keyword.

Google Keyword Research Tool




Running short of keyword ideas? Use This tool not only provides suggestion like Google’s adwords tool but also provide additional ideas based on the keywords fetched from Google’s auto complete feature. You can use thistool to extract hundered’s of lon-tail keyword ideas.

Though the free keyword tool has limitation, it’s a good enough for beginners to get new keyword ideas.

KeywordIo Keyword Research Tool

3. Copyscape

Copyscape, one my favorite and oldest tool, compare your website content with other websites and finds out if there are any duplicate copies of your content anywhere in the web. Also, when you get your content from your external agencies it’s a good practice to check the quality before posting it in your website.

4. Siteliner

With Siteliner checking the content in your sites and identifying the pages which has duplicate content is too easy. Enter the url of your website and the magic begins. Siteliner checks your website for duplicate Content, broken Links and related domains. This is one of the must use tools for SEO onpage optimization.

Siteliner Plagarism Checker


5. Google Webmaster Tools

Google webmaster tool is the first step in SEO and is a must have tool for every SEO professionals. Google webmaster provides you suggestion on html improvements, crawl errors, title and description tag duplicate issues and much more.

6. ScreamingFrog

Screamingfrong’s SEO audit is very useful automate your SEO audit process and the tool will scan through your website and find issues in redirect, meta refresh, duplicate page and more. The free version of the tool checks max. 500 url’s. The tool has to be locally installed and web version is not available.

Screaming Frog SEO Audit Tool

7. Google Developers PageSpeed Insights

Another great tool from Google. Using this tool you can analyze the page loading speed of your website in desktop and mobile. Also, it provides suggestion to improve your page speed. Page loading speed plays a key role on search engine optimization and ranking of keywords.

8. Schema Creator

If your in-house web team is inexperienced in creating schemas then point them to this site. This site will help them to create the schemas for your website quickly and easily. They have a wordpress plugin as well, which is great news for the site owners who are using wordpress as their CMS.

Power your website with rich snippets and improve your click through results in organic results.

Sitemap is the structured way to inform Google and other search engines about the list of pages in your website and the priority in which it has to be crawled. Creating a sitemap from scratch can be a headache for any businesses and xml-sitemaps helps you to automate this process. If you’re having your website in popular CMS platforms like wordpress and joomla then there are plenty of extenstions/plugins available to automate the xml creation process. can be used in places where automation of the sitemaps in not possible as and when a page is created.

The free version of the tool crawls a maximum of 500 url’s

Once you sitemap is created, upload it your root folder and submit the link to Bing and Google webmaster accounts.

10. Open Site Explorer

Use Moz’s open site explorer to understand a website’s popularity, websites linking to it, top pages etc. You can use this site to analyze competitor’s links and popularity. Though the free site has limited options, you can use it for basic competitor’s analysis.

Open Site Explorer