If you run a business, then there are only two categories that you could possibly fall into:
1) You’re currently in need of a website, but you lack the time, money and energy to go through with it.
2) You’ve already setup a website, but the site lacks the various attributes that makes it worthwhile.
If you fall into any one of these groups, then WordPress may be the content management system (CMS) you’ve been looking for. Below are 6 reasons why you should consider using WordPress for your website.
1. WordPress Works as both a Blog and Website
WordPress originally started as a content management system for blog sites, but that was a long time ago. Over the years, we’ve witnessed WordPress evolve into a full blown web creation CMS. This means, you can create entire websites using WordPress, and not just blogs. Of course, if a blog is all you want, then you can set your site up as one, with any problems.
2. Excellent Support
Millions of people use WordPress, all over the world, and as a result of that reality, there are tons of tutorials, guides and resources you can find, all over the internet. There are WordPress forums that you can visit, to communicate with others about issues and problems you might be having.
Aside from community resources, you can also contact WordPress support team directly, for one-to-one support.
If you’ve gone with a paid WordPress plan, then that comes with live chat support, Monday to Friday, 24 hours of the day. For those individuals that may otherwise be preoccupied during the work days, they can reach these live support agents on weekends.
With all of that said, the kind of support you can get from these agents is limited to WordPress itself. Which means, if you have a problem with a third-party plugin, you’ll need to contact the plugin maker, and not WordPress.
But as previously mentioned, there are online community forums and resources that you can find. Thus, you shouldn’t have any difficulty finding help, no matter the issue you have.
3. SEO Made Easy With WordPress
WordPress, as originally stated, was a blogging platform, but today, it’s seen as a dynamic content management system, that can be used for a plethora of different website types. However, one of the aspects of WordPress sites, that have made them so popular, is not its flexibility, but rather its SEO integration. WordPress comes with a range of search engine optimisation characteristics that are integrated into its system. This makes it easier for you to set your sites up for the search engines.
4. WordPress Is Open Source
WordPress is open source, unlike other content management systems out there, which means there are no commercial limitations and restrictions placed upon it. This enables the webmaster to setup their site however they please, and utilise WordPress however best suits them. This you can do, without having to worry about any changes that could adversely affect your businesses model or assets. Another benefit is that WordPress is considerably cheaper than its competition.
5. Setup for Speed
A slow website is a site that loses visitors. Everyone knows this, including WordPress, which is why they chose to integrate features into their CMS to ensure sites built with it, are as fast as possible.
For example, there are a wide range of themes that you can use, many built for speed. While, compression plugins can be used, to reduce image file size.
You want your site to utilise advanced caching, Gzip compression, minifying and JS files, if speed is something that interests you.
If you take the time to invest in the tools that I mentioned above, then you should expect nothing more than a dramatic improvement in site loading times. A faster site is one that, ultimately, has a better user experience, lower bounce rate, and maximised conversions.
WordPress is global, with support of over 160 languages, all over the world. So you have the option of making your site global, one with as big a reach as possible.
English is without a doubt, the most popular language you can find a WordPress site in. With close to 70% of sites, worded in the English language.
That means, there is 30% of the global market that is inaccessible to you, when you choose to have a site in just English.
Consider using a multilingual plugin, one that can alter the language of your site, to suite the various versions of the major search engines.
Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website www.compuchenna.co.uk