One of colleague mentioned that I should buy Facebook likes to boost my websites ranking. Which service would you recommend and what will be the impact?
It’s true that Google values social signal but it doesn’t mean that it’s going to rank your website based on your Facebook likes. What Google looks for is the engagement on social channels for your brand. Since your “bought” facebook likes are passive, they will not engage with your page and hence they will not help you any way to boost your ranking. Try creating unique content, it will help you to get some social activity on your page and for the content you have posted.
Also, on the other note, Facebook’s algorithm shows your feed on user’s profile based on the conversion it’s generating, for example, number of clicks on the links you have shared in your facebook page. So, having, dormant users in your page not only are unhelpful but will also damage your Facebook conversion.