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In the competitive IT landscape, mass marketing doesn’t work. Account-Based Marketing (ABM) focuses on high-value accounts, targeting key decision-makers with personalized campaigns that drive engagement and revenue.
At Demanzo, we help IT companies build and execute ABM strategies that generate Sales Qualified Leads (SQLs), shorten sales cycles, and increase Customer Acquisition Cost (CAC) efficiency.
Higher ROI – ABM delivers a significantly higher return compared to broad-based marketing.
Better Sales & Marketing Alignment – Targeted campaigns ensure sales teams get high-intent leads.
Shorter Sales Cycles – Engage decision-makers early and accelerate deal closures.
More Personalized Engagement – Tailored messaging resonates better with IT executives.
Scalable Growth – A structured ABM strategy ensures consistent high-quality lead flow.
Account Research & Selection: We analyze your Total Addressable Market (TAM) and prioritize high-value B2B tech companies.
Buyer Persona Development: We identify key decision-makers (CIOs, CTOs, IT Directors) within target accounts.
Data-Driven Segmentation: We use firmographic, technographic, and intent-based data to refine targeting.
LinkedIn ABM Campaigns: Hyper-personalized InMails, posts, and retargeting for decision-makers.
Google Ads & Paid Media: Account-specific ad campaigns to reinforce messaging across digital channels.
Email Personalization & Nurturing: AI-driven, segmented email sequences to engage and educate leads.
Content Syndication & Thought Leadership: Distribute whitepapers, case studies, and reports to build trust.
High-Converting Landing Pages: Custom pages for target accounts, increasing engagement and lead conversion.
Web Personalization: Dynamic content tailored to specific IT companies using PathFactory, VWO, and Zoho Page Sense.
AI-Driven Chatbots & Virtual Assistance: Engage decision-makers in real time for faster conversions.
Account-Specific Drip Campaigns: Automated email workflows nurturing leads based on their engagement.
ABM Analytics & Reporting: Measure engagement, pipeline velocity, and SQL conversion rates using MS Clarity, Looker Studio, Matomo, GA4.
A/B Testing & CRO: Optimize messaging, landing pages, and CTA placements for better conversion rates.
CRM & Sales Team Integration: Seamless workflow with HubSpot, Salesforce, Zoho CRM to ensure high-quality lead handoff.
We understand the complex IT sales cycle and decision-making process.
A structured, repeatable process ensuring high-impact results.
We leverage real-time insights to refine targeting and optimize campaigns.
Generate a steady stream of SQLs for long-term success.
Jude is a rock star in so many ways. Not only is he dedicated to the success of his team, but strives for nothing but excellence every day. He is constantly juggling tasks and priorities and manages the pressure extremely well, especially considering his customer base is global. He never gets flustered and always has a positive attitude.
Very good quality-price ratio. Jude is fair and his team are magicians of the web! Great team to work with. They've worked hard to pull off a fantastic result beyond my expectations. Excellent work ethic and engagement. Highly recommend their services.
I wanted to take a moment to personally thank Mano and Demanzo for your outstanding support with our SEO strategy and seamless execution. Your expertise has delivered measurable results, with over 10 highly targeted keywords climbing to the first page of search engine rankings during our collaboration.
If you’re ready to attract and convert high-value IT clients, it’s time to implement a results-driven ABM strategy. Let’s create a personalized growth roadmap for your IT business today!
🚀 Book a Free ABM Strategy Call Now!
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