ViewLift is a global provider of end-to-end streaming solutions, enabling content owners and media brands to monetize and distribute their assets across platforms. Facing increasing competition in the OTT space, ViewLift engaged Demanzo to optimize organic performance and build a consistent lead pipeline.
Despite a robust product, organic traffic volume and keyword rankings remained stagnant.
Site health issues, permalink conflicts, and misconfigured redirection plugins caused crawl inefficiencies and user drop-offs.
Analytics gaps, PR inconsistency, and Google Core updates created visibility issues across KPIs.
Improve keyword visibility, reduce bounce rates, and enable steady marketing-qualified lead (MQL) flow through organic traffic.
ViewLift selected Demanzo for our experience with B2B technology companies and our structured approach to aligning SEO execution with real business outcomes. Our consultative engagement model and flexibility in adapting to platform challenges provided ViewLift the support needed during critical transformation phases.
Improved site health score to more than 90% by resolving legacy technical issues.
Cleared crawl errors, optimized redirection logic, and enhanced URL structure integrity.
Implemented a topical authority strategy using BoF (bottom-of-funnel) keywords and hub-and-spoke content models.
Published key OTT pillar content in Oct 2022, which led to 10+ non-branded keywords ranking on page 1.
After permalink restructuring caused a drop, Demanzo swiftly resolved 404 issues and reestablished link equity.
Shifted focus to sports streaming content and executed targeted PR campaigns to boost branded keyword traffic.
Enabled lead enrichment strategies through page-level optimization and technical refinement.
I wanted to take a moment to personally thank Mano and Demanzo for your outstanding support with our SEO strategy and seamless execution. Your expertise has delivered measurable results, with over 10 highly targeted keywords climbing to the first page of search engine rankings during our collaboration.
Very good quality-price ratio. Jude is fair and his team are magicians of the web! Great team to work with. They've worked hard to pull off a fantastic result beyond my expectations. Excellent work ethic and engagement. Highly recommend their services.
Jude is a rock star in so many ways. Not only is he dedicated to the success of his team, but strives for nothing but excellence every day. He is constantly juggling tasks and priorities and manages the pressure extremely well, especially considering his customer base is global. He never gets flustered and always has a positive attitude.
We are a startup with high aspirations to provide out of the box solutions for demand generation for businesses. We want to make the demand generation process as simple as it gets.
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