“We are just a small business” shouldn’t be your excuse for not having your business’s social media pages. Let’s give you a very basic example.
Put this in picture: You are getting married and there’s already a mountain of things to plan. You want to find the best bridal services, book a photographer, pick a caterer, an overall wedding organizer and so much more.
As the usual norm, be honest: what’s the first move you take? You grab your phone and start searching on Instagram or Facebook. And within minutes, you are scrolling through some dreamy photo portfolios, mouthwatering catering… all real-time pictures. So, you go through the pages, read the reviews, and inquire about the services all spontaneously.
This underscores how instantly social media can help you in finding the businesses of your needs, big or small.
You get enough convincing reasons how social media offers a golden opportunity to grow a small business in this blog. Keep reading!
How influential is social media in growing your small business?
In today’s fast-paced digital age, every business, no matter what size it is, investing in social media services is the need of the hour. Because with a whopping 5.17 billion social media users worldwide, it’s best that you go with the saying for business owners, “Hang out where your customers are.”
If you do a quick self-analysis, personally, you can see yourself scrolling through these platforms for at least an hour per day. So, in reality, if your business isn’t showing up in that scroll of your targeted customers, trust us, you could be missing out big.
You can build relationships with your audience, showcase your services, and make it loud enough what makes your business unique, all with relative content.
The best bit?
Small businesses can compete with the big players in their field by using creative content and targeted ads without needing a massive marketing budget. This means you don’t have to work fingers to bones but use your creative corner to grow your business online.
The more active and relevant you appear to your customers, the more you can reach your audience and grow. So, investing in social media for your small business isn’t just a smart move but essential.
What are the social media services?
Social media services for any type of business are all about helping you manage your business presence on platforms such as Instagram, Facebook, TikTok and you name it. These services include creating killer posts, running targeted ads, and responding to the business queries you get on your account.
The social media services can include things like:
1. Content creation
Content creation is the heart, brain, kidney, (or whichever part is important for you) of social media. It’s about making those stunning posts that make your customer stop for a second in their mindless scrolling and make them take a peek into your business. Be it stories, posts, videos, captions, or ads, content is always the king here.
2. Profile and account management
This is one of the basic services that ensures your profiles are updated with the right info, like your logo, contact details and business hours, so they have a polished, professional look. Plus, regular tasks such as scheduling posts, managing calendars and staying on top of trends are crucial to keeping your account fresh and relevant.
3. Advertising and promotions
Running ads on social media isn’t the same as traditional advertising and it involves a lot more work. It’s way more targeted. So, the social media managers create and manage campaigns to reach the right audience.
4. Analytics and performance tracking
How do you know if your business’s social media presence is growing? To know if the posts are actually working, these services track the performance. Every like, click, share and website visit counts here.
With the real analytical data, these social media managers help make you informed decisions to grow audience and sales.
5. Engagement and community management
You do get annoyed when you don’t get a proper response when you ping for a service via social media, don’t you? This is why engagement and community management are important.
This is all about replying to comments, answering DMs, and keeping the conversation going with your audience. With this, you build trust, show you care about your customers and make the customers come back.
All of this was done not just randomly but with respect to a solid plan. From deciding what to post, when to post it and which platforms to focus on. There’s a lot that goes into these social media management services.
Why should small businesses hire social media services?
Everyone and their grandparents are on social media these days. Being active on a social media platform representing your small business is a good deal. Because this puts you right in front of the people who are looking for you.
Make your brand known to everything
To be honest, brand awareness is a big struggle, especially when you start out fresh. You can get lost in the competition. So it’s important to let your users know that you actually exist.
By posting on platforms like Instagram and TikTok, you put your brand in public for everyone to see. Be it a stunning picture of your product, a super practical tip, a funny reel that highlights the problem you are solving, or literally anything. Every post should be like a little nudge that says, “Hey, check us out!”
If your content is good, obviously people would start sharing it. This way, the algorithm gets a push and your page will start getting traction that positively influences your business.
Studies done by Meta point out that 83 percent of Instagram users find new brands while using this platform and they tend to share it with friends, which further increases brand awareness.
Social media posts drive traffic to your website
The ultimate goal of having a social media account is to make customers visit your page.
Your social posts magnetize customers to your business website. When you share a post, be it a snippet or a limited-time offer, you can include a clickable link that takes people directly to your website. The curious or hot customers mean the ones who are ready to buy your product or service can’t resist clicking to check out more. But insert the links in a non-pushy way.
Paid social ads come with a built-in call to action that makes it even easier for people to hop over to your site.
Plus, social platforms love video content. A quick tutorial or a demo with a link to “get it now” can seriously boost traffic.
You can have a direct connection with customers
You will definitely nod a yes to the fact that communication plays a big role here. You can have a quick chat with your customers in real time. So, if your customers have got a query or a complaint, they can simply slide into the DMs and comments. This way you can have an instant customer service hotline and this small gesture can turn a frustrated customer into a loyal one (in case of any issue).
Since people love feeling heard, by responding quickly to messages or comments, you show that you value their time and improve customer satisfaction too.
Not to mention, these prompt interactions let your brand’s personality shine and you get the chance to collect real-time feedback about the likes and dislikes of your product or services.
Promoting your content = promoting your business
There are popular social platforms out there. This means small businesses can be promoted in endless ways with content and connect with their audience.
So, when you have got something new to talk about the service or product, create a post that suits every social media platform. For example, if you are posting about your bakery business, create a droolworthy image and post it on Instagram or Facebook, then create a quick recipe video and put it on YouTube and TikTok.
Next, add the relevant hashtags too. This way people who aren’t even following you discover your post and organically you can get more leads.
Never underestimate the power of ads. You can target specific groups or local customers with ads. So, by consistently posting and interacting with customers on different platforms, you are not just boosting your content but also growing your presence too.
You build trust
People prefer to do business with brands they trust. For example, you go to a supermarket to buy toothpaste. You just go there and look at the brand and pick the usual one rather than picking a random new brand (for the most part). Because you trust a brand more.
As a small business that is new to the market, a solid social media presence makes you look legit. Share reviews, respond to followers and show people why they should pick you over the competition.
For a business, social media is a must-have. So, hiring social media services helps your business shine in every way.
Some popular social media platforms are:
- Facebook has 3.27 billion monthly active users and this platform is tied with Instagram. This means you can create a business page that automatically cross-posts content on Instagram.
- X, also formerly known as Twitter, is best for real-time updates and engaging with trending topics or answering customer questions.
- TikTok is most suitable for businesses that can get creative showing off their brand’s products or services via short yet engaging videos.
- LinkedIn is for the professional, aka B2B. If your business is anything about consulting or corporate, LI is the best.
- YouTube is your call if you have got something to teach, demo, or explain.
- Instagram is a no-brainer if your business thrives on visuals. By just posting eye-catching pics, reels or even behind-the-scenes content, you can pull in customers.
Wrapping up
When you hire social media services, you take off the load of handling or managing everything from scratch. Hiring the experts gives you peace of mind knowing that you are in the right direction.
With the expertise these services bring to the table, your businesses can easily maximize your reach and engage with your customers better.
So, no matter if you are just starting out or want to level up your online game, social media services give you the brand’s digital presence. With 63.7% of the global population on social media, you have got no better reason to promote your business.
Demanzo offers exclusive social media packages for small businesses beginning their journey on these platforms. From posting regularly on these platforms, optimizing every post with the right hashtags, and providing monthly performance reporting, we can help you thrive in this tough competitive space.
