SEO is one of the most important methodology to get more traffic and page ranking in search engines. If you need to rank first and need more traffic you need to focus more on On-Site Optimization first. New websites often neglect this initial technical SEO steps and make mistakes which hinder their growth.
Here is an Infographics about 10 common On-Site SEO mistakes to avoid for better ranking.
1) Nofollowing your own URLs
Nofollow helps you to hide a page from Google and other search engines. If you plan to maintain a page out of the index, you can use this in your HTML head and in the hyperlink. It prevents the page from indexing in the search and recommends that the search engine to not follow the link.
2) Not using canonicalization
Canonicalization prevents indexing of duplicate content or page in search, which can impact your domain authority. You can use this rel=canonical tag in the HTML head. It recommends search engines that instead of the current page, the linked URL should be treated as “source/canon” by the search engines.
3) Poor use of outbound links
According to Google’s algorithm, outbound links are diluting the authority that gets passed back to your own site. It doesn’t mean that you shouldn’t give link to others but you can limit the usage. For better page ranking you should always use new and rich content in your site.
4) Using frames
Google changes its algorithm frequently so some of the methodology get outdated quickly. iFrames can cause problems for search engines because they don’t correspond to the conceptual model of the web. iframes embed multiple urls in a single page and it can affect the ranking and dilute the authority.
5) Poor internal link structure
You should build your site with a logical link structure. In general, minimum one static text link should present to reach every page. You can use contextual links within the body content to get more link counts for a page in addition to the links in the navigation and they certainly add semantic value to the linked page.
6) Poor URL architecture
Lack of solid URL architecture is one of the most frequent issues happening in SEO. Good url architecture means easily readable for humans as well as for search engines.
7) Using image alt attributes incorrectly
Image attribute or “alt tag” is one of the crucial parameter in modern level SEO. The alt tag provides a text alternative for an image if that image cannot be displayed. Also it is well suited for visually impaired users to understand the image. We can target keywords to represent the image in search result.
8) Missing or duplicate meta descriptions
Meta Description is nothing but the content for search engines to refer and show in their search result snippet. Don’t miss the chance to focus target keywords using meta description. It gives users a hint to the content provided in a page.
9) No XML sitemap (or Outdated)
XML sitemaps are still valuable, and every website should need one. If you add your XML sitemap through Google Search Console, you don’t need to worry about the availability in search engines. Since websites changes frequently you should update your sitemap accordingly. It allows crawlers to understand the hierarchy of your site.
10) Improper use of heading tags
Some people mistakenly understand the usage of heading tags. You can’t use H1 tags in sub headings. And use other heading tags such as H2, H3 properly. Structuring heading tags in a proper way helps searching engines to understand the hierarchy of the content.
Hope you liked this infographic. Feel free to use this infographic in your website and provide a link back to our website.