Over the past few years, the Google ads extension has been good to millions of ad campaigns and advertisers. But nothing goes a long way and message extensions are no longer excluded from this fact. Precisely after two years since Google took off its review extension, it announced to kill ...
PPC is not always the right channel to try when you are going for a mass marketing drive. But PPC can be efficient to de-clutter the distractions and noise in your marketing messages when your customers are from different sides of the spectrum. This strategy works like a charm when you are...
When it comes to PPC advertising, it can turn out to be a boon or bane according to what you are trying to accomplish with that. Even in case the purpose is right, how you strategize and execute the campaign also plays a major role here. In this blog post, I will create a case […]...
PPC as always is a reliable lead generation engine that can be justified with a ROI for the spend. Considering the other options like emails, organic search and content marketing, PPC is indisputably the best when it comes to delivering leads consistently. That is also the reason why agenc...
Pay-per-click ads are an extremely effective way to drive traffic and increase your digital footprint, but PPC isn’t always as simple as it seems. Your ad costs can quickly sink your efforts if you’re not careful. Before you start your next PPC campaign, make sure to ask yourselves the...
LinkedIn advertisers are getting a new way to target their campaigns — specifically, a feature allowing them to aim Sponsored InMail and Sponsored Updates toward companies where they’re actually trying to make sales. Russell Glass, the head of products for LinkedIn Marketing Solutions,...
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