If you want to gain more organic search traffic to your website, then SEO is your lifesaver.
With the correct SEO strategy and the right keywords, you canbe in the top 10 Google SERPs and also increase your revenue.
But with millions of searches every day, how do you choose the right keywords to target? And that’s what you are going to find out here.
In this article, you will know what exactly keywords are, and the importance of the right keyword research for your website and how you can implement it. Don’t skip any line.
What is Keyword Research?
The method of discovering the various search terms that people are looking for in search engines is called keyword research.
By using the list of keywords, you can optimize the content on your website to target the right keywords and rank in the top 10.
You have to choose the search terms you want to concentrate on in order to make an impact on your SEO.
Keyword research lets you do this with the help of data. You can prioritize your SEO efforts by refining in on ones that have a strong search volume, low competition, or that convert effectively.
Importance of Keyword Research
Keyword research is the foundation and the basic step of any SEO strategy.
It helps you choose which keywords to focus on so that you can optimize your website content to increase visibility for relevant searches.
If you want to get organic traffic, you should be on the first page of Google. Because most searchers never make it past the top three results.
Researching and targeting the right keywords for your website’s SEO strategy helps you do that.
How to do Keyword Research?
- Create Your Buyer Personas
The first task is to recognize exactly who your customer is, what relates to them, and what they’re looking for, before diving into the keyword research study.
To get the most relevant search phrases, you should have the ability to understand your customer’s mind.
Once you do this, it will be easier for you to understand how they are searching on Google.
Remember that you are not limited to only one person when developing your buyer persona.
Most businesses have more than one buyer persona. Draftvarious personas, based on thetypes of customers you’re aiming to reach.
- Find Niche Keywords
Most people start their keyword research by using a keyword suggestion tool. They pick the popular keywords by thinking they will get the traffic they want.
But it will not work as they think. Instead of picking high competition keywords, focus on finding niche keywords that work for you.
A broad subject needs to be covered by effective niche keywords, without being too generic and overplayed.
Start off by examining your topics.Shift into your customer’s shoes, using the personas you developed earlier.Think of the terms they’d use for searching.
Now you can use an SEO tool to identify the search volumes for the keywords selected and getrecommendations for similar keywords.
- Identify Long-Tail Keywords
You’re missing out on an excellent way to boost your traffic and sales conversions when you’ve never used long-tail keywords for your business.
An integral part of successful keyword research is long-tail keywords.They are longer and have better conversion rates than the mainstream keywords.
These keywords are valuable because they allow you to target keywords at various stages of the customer journey.
Keyword Research Tools You Should Use
- Google Keyword Planner
Google Keyword Planner is a reliablyfavorite keyword tool for a reason. It gives you the right information straight from the source. The best part is Google Keyword Planner is free to generate ideas.
You can use this to get a fast glimpse of the monthly search volume for keywords related to your business.However, the freedom to check where the keyword is of high competition or low competition is what makes this an excellent free keyword planning tool.
With this data, keywords and best strategies for targeting search terms with a higher search volume and low keyword difficulty are easier to identify.
KWFinder is a fantastic keyword analysis tool to help you dive deep and expand out your list of keywords once you have your initial list of topics.
Some extra keyword ideas are offered to you with the suggestions and autocomplete sections.The questions show you what people have asked, which provides topics for blog posts and other resources.
On top of this, KWFinder has been listed as the most reliable keyword difficulty rankings out there by other industry experts.
SEMrush is another superior option, it is easy to review top seed keywords and their volume of search that your rivals are already ranking for under their segment of Competitive Analysis.This is the standout feature that the keyword toolkit of SEMrush provides.
It is also a great way to perform keyword research quickly to check the search volume, as well as all the other parameters you want to know about.
- Ahrefs Keywords Explorer
For each keyword, Ahref’s Keywords Explorer offers extensive details, as well as a fast overview of the first-page competition and how many users, are clicking on the keyword.
Ahrefs’ update recently rendered it incredibly useful for users to see global monthly search volumes along with country-specific search volumes.
But one big drawback is that Ahrefs isn’t a free version, but if you’vemultiple projects then it’s worth your money.
The Bottom Line
Ranking high on Google is not an easy job by any means.The Google algorithm frequently changes, and adapting to all those changes can be challenging.
But with the right keyword and the best tools in your hands, you’re good on your way to boosting your organic traffic and conversions.
Do you need expert guidance to walk you through drafting the right SEO strategy for your business?If you’re looking for an experienced SEO agency to partner with, why not visit Demanzo. Our team of professional SEO experts helps you pick the correct keywords for your business that getsbetter results.